Additionally, Apple is exploring partnerships with other AI companies, including those in regions like China, where OpenAI’s ChatGPT is banned. AI startup Anthropic has been discussing the possibility of integrating its generative AI into Apple Intelligence. Though Meta and Anthropic have not commented, and Apple has not responded to requests for comment, these talks, if successful, could significantly expand the reach of these AI technologies.
The financial details of these potential deals remain unclear, but they could involve AI companies selling premium subscriptions through Apple Intelligence. AI search startup Perplexity is also in talks with Apple about incorporating its generative AI technology. Apple recently announced its AI strategy, aiming to integrate the new Apple Intelligence technology across its apps, including Siri, and to differentiate itself from competitors by emphasizing privacy.
